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Marketing

MERCHANDISING SOLUTIONS

Let WDK Groupe Partner help you with the end to end management of your toy department: set up display solutions and planograms, curate an evolving range of toys & games, optimize shelf-stocking procedures and enhance your retail space with engaging signage.

With our Wonderkids line, we have a carefully curated range of toys which meets consumer needs and increases sales. Wonderkids toys are grouped by product family and are nicely packaged and eye-catching.

TURNKEY TOY DISPLAY SOLUTIONS

We are toy & game experts. WDK works with you to create a retail environment which is both practical and unique. Our display solutions are specifically designed with retail performance and your store in mind.

WHAT WE DO FOR YOU

PLACE THE RIGHT PRODUCTS AT THE RIGHT TIME AT THE RIGHT PLACE AND ACCESSIBLE TO THE CUSTOMER

We have 60 years of expertise and our in-house team of merchandisers works closely with you to:
  • create carefully curated, exciting displays
  • use the best shelf-stocking procedures
  • generate increased sales revenue
  • give a starring role to the hottest, newest games and toys

CLEVERLY DESIGNED POS DISPLAYS TO BOOST YOUR SALES

It’s necessary to use retail displays to command attention from the start. WDK creates effective visual marketing displays to showcase our products, attract consumer’s attention, complement your floor plans and maximize sales. We can provide fantastic POP displays with a fun vibe and full-color graphics designed around your requirements. Our line allows you to focus attention on seasonal products and special events.

FLOOR STANDING DISPLAYS

COUNTERTOP DISPLAYS

CUSTOMIZED DISPLAYS

IN-STORE GAME DEMONSTRATIONS

WDK GAME RESOURCES FOR STORES

To bring our Widyka brand to life, our team offers in-store demonstrations to connect with your customers and drive sales in your stores!

In your store, WDK creates a gaming space and organizes learn-to-play experiences to let kids and parents have some hands-on fun.

Our in-store demos create a buzz and excitement in your retail store. These demos allow your customers to engage with our games first-hand.

WDK also provides resources for your in-store demos: social media images for your feed and wall, posters with event dates & times, product pictures etc.

CATALOGS

Each year, our Toy Specialists select the best toys & games on the market for you. When it comes time for making your toy selection and decisions, you can turn to our 3 annual catalogs. These catalogs feature a selection of the best and newest products to stock your shelves with.

From backyard games to beach toys, we have rounded up some of the most exciting warm weather toys for your customers. Check out our top picks in our Summer Toy catalogue.

Our Permanent Toy catalogue offers a showcase for WDK Groupe Partner’s sixty years of expertise and know-how. Featuring a collection of WDK and customer favorites, the catalogue also presents our own original Wonderkids line of toys. Wonderkids toys appeal to kids, maximize your profit and add to your in-store experience.

Catalogue Noël 2020

Ready to deck the halls and fill your shelves with the hottest holiday toys? Our Toy Specialists work hard behind the scenes with Santa himself to get the most sought-after toys of the year. Open our Christmas & Holiday catalogue to see our picks for the most popular holiday toys of the gift-giving season.

Innovation

INNOVATE AND TAKE THINGS A STEP FURTHER

In the toy industry, innovation remains critical to success. WDK’s marketing team goes out of its way to bring you innovative and original toys and we constantly update our toy range.

We are always looking for opportunities to touch, feel and play with the toys of the future. Our unique toy collections are great for children, fun and in tune with your retail needs.

WDK Groupe Partner can scope out new and original toys, which are inspired by you and your customer’s needs, to make your retail store stand out.