THE GROUP
WDK GROUPE PARTNER IS A FRENCH OWNED TOY & GAME DISTRIBUTOR, WHOLESALER AND DESIGNER
With over 60 years of experience, WDK is a market leading toy specialist and wholesaler in France. We distribute thousands of games and toys, some of which on an exclusive basis, which fully meet our customer’s needs, and which offer fun and excitement for kids and the young at heart.
Our range includes some of the leading toy brands, the hottest licensed toys as well as our own brands!
WDK Groupe Partner imports toys under its own brand, Wonderkids, designs and markets board games under the banner Widyka, and has a chain of retail stores called Jouets SAJOU.
Located in Tauxigny and in Reims, the Group is organized into five divisions: Supermarket and Hypermarket Stores, Specialized Retailers, Retail Stores, Export and E-commerce. WDK Groupe Partner is a recognized player in the distribution of toys & games in France and we are present in more than 45 countries.
WDK BY THE NUMBERS
EACH YEAR
OUR STORY
Our company starts off when several toy & game wholesalers in the region join forces and build a partnership. The oldest of these companies dates back to 1957.
The wholesalers’ association grows and spreads right across France and Partner Jouet comes into being in 1991. Our mission: bring our top-quality selection and excellent customer service to toy-lovers across the country.
Nearly twenty years later, we change our name to WDK Groupe Partner, marking a strategic shift in 2012.
In 2012 and for the first time, WDK creates a board game. It is called Dés Dingues. At the same time, the Group revolutionizes the pocket money toys market and creates a consistent visual design to enhance these products and raise their perceived value; the Wonderkids toy line is born in 2013.
As for the Jouets SAJOU retail chain, established back in 1988, we put a “fresh face” on our logo and color schemes and our stores get a new look and feel in 2015.
The game Dés Dingues meets with unexpected success and we design new games in the years that follow. So, in 2018 the Group builds its own brand of board games, Widyka, and we now design and market 2 to 3 new games per year.
WDK Groupe Partner’s new identity propels us towards the global sector of family-centered recreation, as well as our ability to create and develop our own products and brands.
We also want to reflect the Group’s values – attentiveness, responsiveness and real customer service – and express the sole purpose of our team for the last 60 years: satisfy our retail customers, suppliers and all our partners and thereby always earning their trust.
WDK SHOWROOM IN FRANCE
Our 1,500 m2 showroom serves as the perfect setting for our expert advice
The showroom provides an immersive experience and presents our vast range, our latest items, our partnerships, our brands and our retail store chain.
Through the WDK showroom, we want you to discover who we are as a company and to help you find the toys & games you need. You can make an appointment to visit our showroom and explore, touch and see our items up close before you make your selection.
At our home base headquarters in Tauxigny, France we want to provide you with a comfortable and inspiring work environment, where we can gather, work hard, have fun and succeed on our journey together.
Come visit WDK Groupe Partner and discover our incredible world full of fun toys. We would love to have you over! 😉
Our commitments
WDK Groupe Partner supports associations to help chlidren and other local oragnizations.
- WDK regularly offers games and toys to well known French associations.
- WDK helps associations working for children around the world.
- WDK sponsors Tours Basketball Club.
- WDK supports Esteban Herrault, tennis player Tourangeau in his participation in the 2024 Paralympic Games.
WDK established a partnership with the Tedx Tours in 2019.
The Group is increasing its commitment to a CSR (Corporate Social Responsibility) approach and is continuing its efforts to raise the major environmental, social and economic stakes of tomorrow.
- Recycling stations are installed to recycle paper and cups used by employees and external visitors.
- WDK uses local Work Support Centres for various logistics missions.
